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Press Release | Health

Press Release: Hypnox : A Green Alternative Enters the Anti-Aging Field!

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The pursuit of beauty in the 21st century has recently been compared to a walk through a minefield. Cosmetics companies take full advantage of loopholes in the legal system, using products during the manufacturing process which compromise both our physical health and that of our environment. They prey upon our fear of aging, and our issues with self-esteem, and boost their bottom lines by riding upon the coat-tails of our incurable longing for beauty and youth.
Hypnox (, a recent contribution to the anti-aging field, addresses all these concerns, and offers a true natural alternative.

Toxic Ingredients
Beauty products commonly contain neurotoxins like lead, mercury and Botulinum Toxin Type A, carcinogens like formaldehyde, paraben and dioxane, and hormone disruptors like phthalates which cause cancer, reproductive problems and birth defects. Phthalates increase testosterone and estrogen levels in humans (raised hormone levels are a central cause of breast cancer) and in 2004, Dr Philippa Darbre at the University of Reading published a study in the Journal of Applied Toxicology that said her group tested 20 different human breast tumors and found parabens in all of them (neither she nor anyone else could explain how they got there).

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"Chemicals have replaced bacteria and viruses as the main threat to health. The diseases we are beginning to see as the major causes of death in the latter part of (the 1900's) and into the 21st century are diseases of chemical origin." Dr. Dick Irwin, Toxicologist, Texas A&M University

The Environmental Working Group, based in Washington, D.C. says that 89 percent of the 10,500 ingredients used in personal care products have never been assessed for safety by any publicly accountable organization. Many of these chemicals never cause obvious signs of toxicity on the skin, but they contain potent systemic toxins which can remain in the body for a terribly long time. We have no idea what these chemicals do when they interact in our bodies.. quite simply, we are daily creating a toxic soup.

Environmental Impact
And then there is the endless plastic packaging. According to the U.S. Environmental Protection Agency, only 5.7% of total plastic solid waste in the U.S. was recycled and diverted from landfills in 2005. Although laws are trying to reduce the amount of packaging waste and to promote recycling, plastic remains by far the favourite packaging material for cosmetics and toiletries. Metal packaging, meanwhile, is suffering in comparison. Paperboard prospects are relatively good but, considering the expected rise in supply costs, innovation strategies will become essential for it to remain competitive.

Psychological Concerns
Finally, not only does the cosmetics industry prey upon our environment, and upon our physical health.. but also upon our psychological sense of well-being. Deploying a constant and hypnotic media bombardment of imagery portraying perfect beauty and endless youth, the cosmetics industry then preys upon our yearning for that unattainable imagery they have created. In addition, they seem to trust that our hunger for youth and beauty will make us blind (or else to simply not care) about the dangers their products present to our health and to the environment.

There is an alternative.

An Alternative
Hypnox is a 25-minute hypnotherapeutic audio recording developed as a natural alternative to Botox and other toxic anti-aging products. Where Botox paralyzes the facial muscles, making it nearly impossible to frown, Hypnox targets and re-trains those same muscles. The process stops frowning, and allows wrinkles to fade away, permanently.

Absentminded frowning or furrowing of the face (while working or concentrating) WILL cause the skin to wrinkle. The more persistent and habitual the frown, the more aggressively the wrinkling will take hold.

Hypnotherapy is ideally designed to fight habits - it has been used successfully by millions of people as an aid to quit smoking, or to curb over-eating. If you think of persistent frowning as a habit, Hypnox then makes perfect sense.

Although the main focus of Hypnox is reducing frown lines, crows' feet, and the vertical lines around the mouth caused by habitually negative expressions, the recording also incorporates the added benefit of a soporific effect.. it eases you naturally toward a relaxing and regenerative good night's sleep.

Hypnox is, before anything else, a product which wants to encourage beauty from the inside out, relying solely upon our own personal strength, will and positivity. Botox and other anti-aging products invite us to feel better inside by focusing on our outer appearance. This seldom works - our inner world doesn't transform because we look better. We don't feel calmer or happier because we look better. At best, this is a temporary solution.

Hypnox invites us to improve our outer appearance by transforming us from the inside. This is the best of all possible worlds. By starting inside, our physical transformation is real and we feel genuinely better, in so many respects.

In addition to the retraining of the facial muscles, Hypnox employs a series of psychologically proven self-affirmations near the end of the recording. These promote and strengthen a healthy and positive self-image in the listener and of course.. the happier you feel, the less you frown.

Each Hypnox CD is packaged in a sleek white metal CD tin emblazoned with a vibrant Hypnox flower. Plastic materials have been kept to a minimum and the CD is shipped in simple kraft-paper packaging (and of course, unlike other anti-aging products, Hypnox needs to be purchased only once). The recording is also available as an MP3 download an alternative that is easier on your pocketbook, and even easier on the environment.

Look younger. Sleep better. Feel happier.
Hypnox wants you to love yourself. With this daily bombardment of advertising for potions and creams and chemicals and peels and lasers and surgeons and scalpels and needles - the homogeneous end results sometimes seem inescapable. Hypnox offers the natural alternative : your unique face, free of unnecessary lines and wrinkles, and glowing with the full range of human emotion.

That is true beauty.

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