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What's in a name?

Ever wonder about the creative process that goes into naming a beer? Names like Man’s Best Friend and Yipee IPA certainly sound interesting, but what’s the story behind it?

New media marketing agency i communications inc. and craft brewer Picaroons Traditional Ales are bringing you a branding experience like never before. Debuting in April 2011, the new brew is based on a popular web series that fuels the adventurous spirit in all of us.

Dave Radford is a local pilot who followed his dream to become an African air safari pilot. Through 40 episodes of the series Botswana Bound on NBTVTODAY, we’ve seen Dave land his job to flying clear over the Victoria Falls gathering spectacular aerial footage (see episode 23). It’s safe to say that he is living a life that most people only dream about.

The series Botswana Bound has inspired many would-be adventurers across the Globe, that it only seemed fitting to consult the customer when designing the creative for this new product.

i communications inc. will be live streaming the brainstorming process of creating the name and label for the new beer, and are seeking the participation of fans, friends, and beer enthusiasts around the world. On Wednesday, February 23rd at 3:30PM Atlantic Standard Time, join us virtually at as we rack our brains to bring this beer to life—and do a bit of sampling in the process.

Participate via Twitter by tagging your tweets with the hashtag #NameThatBrew with suggestions for the name and design of the label. For inspiration, re-watch your favourite episodes of Botswana Bound on NBTVTODAY.


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