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Press Release: Canada’s Largest Consumer Golf Show Tees up Partnership with Golf Town, Canada’s Premier Golf Superstore

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Canada

The Toronto Star Golf & Travel Show and Golf Town unite to provide golf enthusiasts with the ultimate pre-season experience.

November 8, 2010 (Oakville, ON) – The Toronto Star Golf & Travel Show and Golf Town, Canada’s premier golf superstore, are excited to announce a partnership that will provide golf enthusiasts with the ultimate golf pre-season experience. Next year’s show is scheduled to run from Friday March 4 to Sunday March 6, 2011, at the Metro Toronto Convention Centre.

“As leaders, innovators and lovers of the game, Golf Town is excited to bring the latest products, information, technology, golf instruction and expertise to this coming year’s show. We are committed to growing the game of golf and we’re excited about the opportunity to talk to people one-on-one about the upcoming season,” said Stephen Bebis, CEO, Golf Town. “We are confident that our team will rise to the challenge of catering for the 30,000 plus visitors expected to attend Canada’s largest consumer golf show in 2011.”

At the show, Golf Town will manage and operate the Retail Village, which will offer customers the Golf Town Experience, with access to expert information and advice as well as great brands at great prices. The show will also offer customers the opportunity to hit the latest products at the Golf Town Test Range, check out exciting fashions, and share in the passion for the game.

“We are delighted to have Golf Town on board this year. Their involvement with the show is a clear sign to attendees that we are determined to focus on an area that so many people have tremendous interest and involvement in.” Added Judy Roskho, Show Manager. “With such a great national presence, Golf Town is a well-established and respected brand name. On top of that, they bring ‘what’s new’ and ‘what’s hot’ in the golfing world for our attendees to see, making this the ‘go-to’ show for anyone who loves to golf.

The Toronto Golf & Travel Show will also feature a large number of Ontario golf courses, Ontario PGA professionals giving onsite instruction and demonstrations, top brand name golf club manufacturers, and golf-related travel destinations. For updated information on the show, show features, hours and prices, visit www.torontogolfshow.com.

About Golf Town

Canada's largest golf retailer, Golf Town was founded in 1999 and has grown from one location in Scarborough, ON, to 50 superstores coast to coast. At an average size of nearly 18,000 square feet, these retail centres feature all the top brand name products at the best price, ensuring customers find what they want, when they want it. A centre of the Canadian golf community for individuals and organizations, Golf Town locations serve as sanctuaries where players of all ages and abilities try, buy, learn about and improve their games. The largest employer of CPGA Teaching Professionals, Golf Town offers on-site lessons tailored to an individual's needs through its In-Store Academy.

Golf Town was acquired by OMERS Private Equity, the entity responsible for private equity investments of the OMERS pension fund, in September 2007. For more information: www.omerspe.com.

Already a leader in logo products for golf events and other programs, Golf Town purchased Accolade Reaction Promotion Group, Inc., in May 2008 and has created a one-stop-shop for the promotional needs of businesses, meeting planners, sales and marketing executives, and human resource professionals. Named a 2009 Top 40 Distributor by the Advertising Specialty Institute (ASI), ARPG is the first Canadian corporate merchandise services firm to achieve ASI Top 40 Status. For more information: www.arpg.ca.

About the Toronto Star Golf & Travel Show
Going on its 22nd year, the Toronto Star Golf & Travel Show is Canada’s largest consumer golf show. It is the place for Ontario consumers to discover the latest golf clubs, golf apparel, game accessories, to get onsite instructions, watch demonstrations, attend seminars, and to speak to experts from a variety of golf courses and travel destinations. The Golf & Travel Show takes place March 4 to March 6, 2011 at the Metro Toronto Convention Centre, North Building.

Media Contacts:

Kerry Smiley

Golf Town

#905-479-0343 x800297

ksmiley@golftown.com

Amanda Wedgewood

Toronto Star Golf & Travel Show

#905-842-6591 x235

awedgewood@metroalnd.com

 


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