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Press Release: Military Charity Canadian Hero Fund Releases '11 For 11' Campaign Commercial Featuring The Trews and Paul Gross

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Activism

The Canadian Hero Fund has launched a new fundraising commercial featuring The Trews’ song ‘Highway of Heroes’ and the voice of Canadian actor/producer Paul Gross. The ad is for a new fundraising campaign called “11 for 11” and asks Canadians to visit 11for11.ca to donate $11 towards scholarships for the children of fallen Canadian soldiers.

The 11 for 11 campaign launches today and runs until Remembrance Day. A corporate component encourages businesses to pledge $11 or 11% per sale over a discretionary period during the eleven day campaign. There is also a program for elementary and secondary schools, involving the ‘Highway of Heroes’ song: “We were approached by several schools who wanted to use the song in their Remembrance Day ceremonies,” said Tim Peters, President of the Fund. “The song adds a new relevance for today’s school children.”

The Canadian Hero Fund, a student-based charity, has been raising funds for almost a year, and allocated its first bursary this fall worth $10,000. The recipient, Matthew Mellish, attends the University of New Brunswick, and is the son of Warrant Officer Frank Mellish who was killed in Afghanistan in 2006.

To learn more about the ’11 for 11’ campaign and to watch the new commercial visit: http://www.11for11.ca

More information on Canadian Hero Fund can be found at: http://www.herofund.ca

MEDIA CONTACT:

Michael Ball, Executive Director, Canadian Hero Fund
416-995-4081
info@herofund.ca

 


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