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Press Release | Travel

Press Release: Contiki's #NoRegrets Adventure Challenge Back For a Second Year

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Travel

Young travellers can be a part of the adventure as Contiki gives away a trip each week throughout exciting 8-week campaign.

WireService.ca Press Release (02/10/2014) Toronto - Life is meant to be lived to the fullest, an adventure taken on with passion and looked back on with absolutely no regrets. Sampling exotic tastes in Thailand and Spain, diving in the open waters of the Galapagos and speed boating through canyons in New Zealand – the world is home to countless adventures waiting to be explored. As the original adventure travel company, Contiki (www.contiki.com) wants to give 18-35's the chance to live out their own unforgettable adventure with their new campaign, the #NOREGRETS Adventure Challenge (contiki.com/adventurechallenge). Originating last year in the Canadian market, the successful campaign is now running globally, with prizing that is bigger and better than ever before.

"Following the success of the inaugural Canadian campaign in 2013, it is an exciting time to see this project develop into a global initiative and Canada will continue to collaborate the creation and execution of this campaign," says Lauren Howard, National Brand and Marketing Manager. "Canada will be well represented within the campaign, as we continue our partnerships with YouTubers, Nadine Sykora, Tim Deegan and the SundayFundayz as well as new collaborations with other key Canadian content creators including Andrew Gunadie, all of whom will be prominently featured within the #NOREGRETS Adventure Challenge this year."

Starting February 17th and running for 8 weeks, Contiki's #NOREGRETS Adventure Challenge takes young travellers on an epic adventure around the world, each week unveiling a new video highlighting a feature destination. Hosted by a variety of Contiki's ambassadors from pro Billabong surfer Felicity Palmateer to influential YouTube vlogger Alli Trippy, each video will showcase original content that tells the story of incredible Contiki adventures around the world. With a challenge question in each video, followers can then enter to win that week's trip to the featured destination. 8 weeks means 8 trips being given away, making this Contiki's biggest contest campaign to date, and a challenge too good to pass up!

Hiking the Inca Trail in Peru and seeing the wonders of Machu Picchu to bungy-jumping in New Zealand to wandering the local food markets in a foreign city– adventure comes in many forms. For Contiki, it's all about stepping outside of your comfort zone and experiencing something different. More than just a giveaway, the #NOREGRETS Adventure Challenge tells Contiki's adventure story through the authentic, first-hand experiences of young travellers, like Canadian YouTuber Andrew 'Gunnarolla' Gunadie and New Zealand TV host Connor Nestor, who have explored the world on actual Contiki trips, meeting new people and sharing life-changing moments together.

So, are you ready for the adventure of a lifetime? Visit contiki.com/adventurechallenge on February 17th as we kick things off in Europe for the first chance to win a Contiki trip! Don't forget to follow along on Facebook as well for more fun prizes to be won.

After all, you only have one life, one shot, so make it count – no regrets.

--ENDS--

About Contiki Holidays
Contiki is the world leader in youth travel experiences, a brand that is all about discovery, epic moments and making every second count. Our journeys unlock the local way of life in each and every destination we visit, and with over 300 trips in more than 50 countries, we see every day as the start of a new adventure.

Contiki is a part of a joint initiative with The TreadRight Foundation, a not-for-profit foundation established by The Travel Corporation to encourage sustainable tourism within our own family of brands and in the places we visit. To date, TreadRight has donated more than US$2 million to sustainable tourism projects around the world. To find out more about our work with TreadRight visit: www.treadright.org

Media Contact:

Marie Anne MacRae

Director of Public Relations

Contiki Holidays Canada

Email: marieanne.macrae@travcorp.ca

 


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