Streaming platform unveils first wave of talent for immersive fandom experience focused on young adult franchises
Prime Video is deepening its investment in young adult entertainment with the launch of Obsessed Fest, a large-scale immersive fan event designed to connect audiences directly with the stars, creators and franchises behind some of the streaming platform’s most prominent YA titles.
The company this week revealed the first wave of talent expected to appear at the inaugural event, which will take place June 27 at nya Studios in Los Angeles. The one-day experience is positioned as a centerpiece of Prime Video’s broader “Obsession Is In Session” initiative, aimed at expanding fan engagement around book adaptations and youth-oriented streaming content.
The event reflects the growing importance of fandom-driven programming within the streaming business, where studios increasingly rely on social media engagement, live experiences and franchise loyalty to sustain subscriber interest.
“Prepare to become obsessed,” Prime Video said in its announcement unveiling the event lineup.
Prime Video assembles high-profile talent lineup
Actors, authors and creators from major YA titles to attend
Prime Video confirmed appearances from several actors, authors and creative teams associated with its upcoming and existing young adult projects.
Among the featured guests are Lili Reinhart and Tom Bateman from The Love Hypothesis, alongside Gavin Casalegno and Lana Condor from The Devil’s Mouth. Benito Skinner, Wally Baram and Mary Beth Barone from Overcompensating are also scheduled to appear.
The event will additionally include talent connected to Off Campus, Every Year After, Elle, Your Fault: London, Drawn Together, Maxton Hall and The Last Sunrise.
Authors are expected to play a prominent role throughout the festival, including appearances from Casey McQuiston, Mercedes Ron, Carley Fortune and Anna Todd, underscoring Prime Video’s increasing focus on book-to-screen adaptations as a core content strategy.
The company said Obsessed Fest will give audiences “face-to-face” access to “the stars, creators, and worlds behind the most buzzworthy YA titles.”
Immersive fan experiences designed to extend streaming engagement
Event combines live panels, literary programming and social media activations
Obsessed Fest will feature multiple themed programming areas intended to transform online fandom communities into in-person entertainment experiences.
The Main Stage will serve as the event’s central programming hub, hosting live sessions with cast members and creators, along with exclusive footage presentations and audience interaction segments.
Prime Video also plans to introduce a dedicated “Book Club” literary lounge featuring author discussions, workshops and signing sessions. Fans attending the event are encouraged to “BYOB (Bring Your Own Book).”
A separate content creation area will allow attendees to recreate scenes from selected productions through interactive photo and video studios designed for social media sharing.
Additional features include screening rooms, exclusive merchandise drops and themed food experiences inspired by Prime Video programming.
Amazon Music, serving as the official audio sponsor of the event, will host a dedicated lounge featuring curated playlists, podcasts, audiobook experiences and live DJ programming throughout the day.
The company said the event is intended to deliver “exclusive reveals, surprise moments and unprecedented access” to fans.
YA programming becomes increasingly valuable to streaming services
Prime Video positions itself as major destination for younger audiences
The launch of Obsessed Fest highlights the growing commercial importance of young adult entertainment within the streaming sector.
Prime Video said its broader “Obsession Is In Session” campaign is designed to celebrate “young adult storytelling, fandom culture, and the passionate communities driving today’s entertainment conversation.”
The company added that it has developed “a powerful pipeline of culturally resonant, fan-favourite series and book-to-screen adaptations that continue to shape the streaming landscape and spark global online engagement.”
Industry competition for younger audiences has intensified as streaming services seek franchises capable of generating both viewership and sustained online discussion across platforms such as TikTok, Instagram and YouTube.
Book adaptations in particular have become increasingly valuable intellectual property assets for streamers, helping convert existing readership communities into long-term viewing audiences.
Obsessed Fest also marks the first live activation of Prime Book Club, a collaborative initiative between Prime Video and Amazon MGM Studios focused on promoting literary adaptations and reading communities.
Tickets now available as Amazon broadens entertainment ecosystem
Event supports wider Amazon media and subscription strategy
Tickets for Obsessed Fest are currently priced at $25 and available through the event’s official website.
The event also supports Amazon’s wider strategy of integrating its entertainment platforms across video, music and publishing businesses.
Prime Video continues to expand its streaming footprint through original programming, live sports and subscription partnerships. The platform currently offers access to films, television series, documentaries and sports content including Prime Monday Night Hockey, alongside add-on subscriptions for services such as Sportsnet, TSN, Crave, Paramount+, Apple TV+ and BritBox.
Meanwhile, Amazon Music continues positioning itself as a broader entertainment platform through podcasts, audiobooks, playlists and artist-driven content.
Prime Video said the event is designed to bring “highly anticipated Prime Video Original YA titles” to life through “exclusive first looks, live panels with casts and creatives, immersive fan activations, must-have merch, and content capture studios designed for highly engaged, social-first audiences.”