Also this year, the Coca-Cola Tour begins that will bring the Christmas vibe along the peninsula with the first ever 100% electric Coca-Cola truck ride.
, created in partnership with Volvo Trucks and ABB, which will ensure the infrastructure for charging the famous Christmas truck in the Real Magic Village, touching the cities of Milan,
Naples and Catania. The truck will arrive in our city on the 12th of December.
On his journey around Italy, Santa Claus will also stop at ABB locations to recharge his car in a sustainable way: recharging the energy that comes 100% from renewable sources and that powers all ABB offices in 2019. Italy.
The planned recharging stages along the route will demonstrate how today it is already possible to travel by electric car, as well as to transport goods by truck, with a clear impact on the quality of life of citizens and the reduction of noise pollution.
“The CocaCola Christmas truck will be able to travel across Italy from north to south to experience different shipping technologies
– From the fastest available in the world today, produced by ABB at its Italian plant in Valdarno for the global market, to wall boxes that allow you to charge electric cars during long stops, usually at night “confirms Antonio de Bellis, e-mobility principal manager of ABB Italy. “We work every day to dispel the myths about electric mobility and show how it is a reality that is already showing its benefits today! Now we have an exceptional testimony that shows us how the sustainability path can also be followed in our country to transport goods. The precious cooperation with Coca-Cola and Volvo Trucks gives us the opportunity to draw the attention of many to this virtuous path.”
To access the existing charging infrastructure in the region, Santa Claus will make use of the services of Duferco Energia, and also test the effectiveness of roaming services along the way.
“To watch our passage from the cities where CocaCola’s Real Magic Village will stop, ABB will donate two charging stations that will be made available to local administrations to support their transition to electric mobility,” said Gianluca Lilli, CEO of ABB SpA. We hope to be able to contribute to improving the energy impact of cities through our technologies that make it possible today to make buildings, hospitals, infrastructure, urban transportation systems and industries smarter and more sustainable, thanks to smart energy management.”
This is an initiative that is an integral part of the commitment expressed by ABB in the 2030 Sustainability Strategy
, which envisages a transition towards a zero-emissions model on a global scale thanks to the adoption of energy from renewable sources, interventions to improve energy efficiency at sites and the complete electrification of the fleet, which today includes more than 10,000 vehicles. This commitment accompanies the goal of supporting customers to reduce their emissions by 100 megatons of CO2 per year: it would be like making 30 million combustion vehicles disappear from circulation.
A journey dedicated to sustainability and solidarity: ABB Italia has decided to support CocaCola in support of Banco Alimentare, with a donation that will result in food distribution equivalent to 150,000 meals
* For people in difficulty through affiliated charitable structures: a concrete gesture of solidarity towards people in difficulty and a contribution to the fight against food waste.
“We are pleased that ABB has decided to support Banco Alimentare on the occasion of such an important and innovative initiative as the Magical Tour promoted by Coca-Cola, this year for the first time an all-electric
. Banco Alimentare has always worked on two fronts: fighting food poverty and fighting food waste which means taking care of the environment and sustainability. It is precisely for this reason that we are proud and honored to be a charitable partner in this project alongside ABB and Coca Cola,” says Giovanni Bruno, President of the Banco Alimentare Onlus Foundation.
Banco Alimentare in Italy recovers foods that are still intact and have not expired since 1989, which are nonetheless destined to be destroyed, because they can no longer be marketed
. After saving it from waste, it regains its value and becomes a resource for those who have little. Banco Alimentare operates daily throughout Italy through 21 Banco Alimentare organizations spread across the country, according to the guidelines of the Banco Alimentare Onlus Foundation. Thanks to the daily activity of the Food Bank Network, in 2020 more than 100,000 tons of food were distributed. Of these, a portion is donated each year by millions of Italians during National Food Collection Day®, which has been held on the last Saturday in November since 1997 and which in this year’s edition will include more than 12,000 retail outlets. The recovered food is distributed free of charge to more than 7,500 charities of regional food bank organisations, allowing them to provide food aid to some 1,700,000 needy people in Italy. The activity of the Food Bank Network is also made possible thanks to the daily work of more than 1,800 volunteers.
ABB (ABBN: SIX Swiss Ex) is a leading global technology company that is energizing the transformation of society and industry for a more productive and sustainable future.
By integrating software with its portfolio in electrical, robotics, automation and mobility, ABB is pushing the boundaries of technology to take performance to new levels. With a history of excellence that began over 130 years ago, the success of ABB is driven by 105,000 talented employees in more than 100 countries.
ABB is a global leader in electric vehicle infrastructure, providing a full range of charging and electrification solutions for electric vehicles, electric and hybrid buses, vans, trucks, ships and rail.
ABB entered the electric mobility market in 2010 and has sold more than 500,000 electric vehicle charging stations in 88 markets so far; Over 25,000 DC fast charging stations and 500,000 AC charging stations, including those sold through Chargedot.
*One serving is equivalent to 500g of food according to the estimate approved by the Association of European Food Banks
© Reproduction reserved
“Infuriatingly humble alcohol fanatic. Unapologetic beer practitioner. Analyst.”