February 5, 2023

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The new 2023 Alfa Romeo B-Suv is official and it will be a car of surprising quality for the price

The same Alfa Romeo CEO, Jean-Philippe Imparato, took care of him, confirming that his engineers are working on New B-Suv 2023. It will be unveiled in 2024, joining the company’s lineup under the leadership of Alfa Romeo Tonale and becoming a new contender in a highly competitive segment.

What will the new 2023 Alfa Romeo B-Suv look like?

The new 2023 Alfa Romeo B-SUV will kickstart the brand’s ambitious plan to launch a new car every year between now and 2029. It will also become one of the main breadwinners in the new car. Electrified range from Alfa RomeoIt guarantees it – according to intentions – an economic space for growth. Until recently, such projects were in the balance, but something is clearly changing, and the Alfa Romeo B-Suv 2023 presents itself as a car with an amazing price-quality ratio.

The crossover will be based on the same e-CMP architecture as the new one Jeep Avenger It will share the 51 kWh battery pack and 154 hp electric motor. It’s likely that only the Launch Edition models will be front-wheel drive, but there’s a good chance Alfa will offer a more powerful all-wheel-drive option in the future. Jeep has already introduced the 4×4 Avenger concept, which means the technology is available and the chassis is compatible.

Naturally, Electricity will be at the heart of the new Alfa SUVespecially if we take into account the plans to become an exclusively battery-powered car manufacturer by 2027. Proposed at a price of around 25,000 euros, it will end up being one of the models destined to go down in history due to its lower than average price tag to which its owners are accustomed.

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Alfa Romeo B-Suv 2023 Considerations and Strategies

to frame Biscione brand positioning and strategies Undoubtedly, it is useful to take up the words of Jean-Philippe Imperato, CEO of Alfa Romeo, according to whom we need to put a more compact model on the agenda that will be launched in 2024 and which will not be called Brenner. Its name will only be revealed in the last quarter of 2023 or, at the latest, at the Brussels Motor Show in 2024.

Also noteworthy are the words about the supercar project, in order to make the whole point, regarding the stated desire to honor the brand’s past while preparing for the future and that this model could hold cult status. Next to the 8C and 4C in the Alfa Romeo Historical Museum in Arese.

Learned expects the 2023 B-Suv to bring it Also impressive numbers for Alfa RomeoIt will be offered as an upgrade to drivers of the company’s older and smaller full-size cars.

That explained SUV placement, indicating that it is a strategic solution for owners of Mito, Giulietta and Stelvio, who intend to continue with Alfa Romeo. If the first answer is the Tonale PHEV, the second is this new model. He is therefore confident that his strategy will improve the company’s position, both in terms of profitability and reputation within the Stellantis Group.