May 20, 2022

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Nomisma, Italian agri-food exports: + 20% in US and Canada, + 46% in China

Two years later Covid, Italian agri-food exports show growth of close to 15% compared to 2019, thus breaking the 50 billion euro wall. Cured meats, fruits and vegetables and pasta are products made in Italy that show the largest increase in 2021 compared to the pre-epidemic period, while South Korea and China stand alone on the market side with more than 40% growth. US and Canada with + 20%.

Even the post-Brexit United Kingdom did not reduce its purchases from Italy, even in the context of a general decline in the country’s agricultural food imports. The possibility of further extension of Italian exports in the current year is affected by various factors: from geopolitical tensions to the continuing high cost of energy, transport and goods.

The The Sixth Forum was created by Nomisma in association with the Agrifute Monitor Griff Held today from the Bologna office in digital version it highlights the effects that Kovit has created Made in Italy cross-border sales of food and beverages And competitive stabilization of our products in various global markets. All this through the contribution of market analysts, consumer researchers and professionals and entrepreneurs in the field, Palo de Castro, MEP, Alessandro Guerini, Export Director Santa Margherita Wine Group, Fabio Macari, Salov Group CEO and Silvia Mandara, Vice President Mozzarella di Bufala CampanaO Federation for Security.

“2021 will be remembered Extraordinary year for Italian agri-food exportsThanks to inclusive growth, Italy’s market share in many global markets has increased, surpassing the performance of our direct competitors, ”said Denis Pontini, Nomisma’s Agricultural Food Manager.

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In the major markets of the Italian agri-food sector, United States and Canada A 20% increase was recorded compared to the pre-epidemic situation (2019) Germany Our exports grow by 15%, while there are more variations South Korea (+ 60%) e China (+ 46%), however, our market share in the latter country continues to shrink (less than 2% of the value of total agricultural food imports in Asia).

“Even in England after Brexit Purchases of Italian food items did not decrease, which led to an increase in our market share, which has now reached 6.3% from 5.6%, Pontini concludes, in the course of reducing wholesale food and beverage imports.

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And the United Kingdom, along with another marketplace, is purely in AntibodiesAustralia, Represents the forum’s deep focus: The choice for a more comprehensive examination of the UK was aimed at understanding the potential of Italian agro-food products in relation to Australia, if derived from post-Brexit vulnerabilities. A futures free trade agreement is currently under negotiation. So a dual survey covering 2,000 consumers has been developed.

From the investigation it first became clear how it was Italian food and drinks enjoy the best glamor: For Australian consumers and, above all for the British, Italian food is the most appreciated foreign food item, especially for their taste and excellent quality (35% in the UK and 23% in Australia). There is also this notion of the specialty of our food exported to these countries and well known to consumers: in the UK, Prosecco is king in terms of fame, followed by Formigiano Regiano and Procio de Burma. In Australia, on the other hand, the first goes to Burmeciano Regiano, followed by Prosecco and Ciandi.

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image006.pngIn both countries, theE-commerce for food and beverages is very widespread: 34% frequently use the internet to buy food and beverages, rising to 45% among Britons. The Internet is also used to obtain information about consumer goods (properties, manufacturer’s history, place of manufacture): 40% of consumers in both markets do so.

In addition to being digitally addicted, consumers in these two key markets are particularly sensitive to issues related to sustainability, a phenomenon that has been growing in recent years. Since the outbreak of the epidemic, it has become important for food to be stored in 10 carts per 6 consumers in standard packaging or produced in an environmentally sound or ethical standard (e.g. focusing on workers’ rights).

Emanuel de Fastino, Senior Nomisma Project Manager, explains, “Sustainability and digital are two levers that must be used for Italian food companies looking to export to Australia and the UK, and in light of the consumer identity of food made in Italy.” “In both markets, more and more users of Italian products have really well-defined profiles: they are millionaires, well-educated and high-income people, living in big cities (London and Sydney) and, above all, focused on sustainability and digital engagement,” de Fostino noted.

After the record 2021, the hard part is now. In addition Continuing geopolitical tensions Prolonged inflationary tensions over energy, transport and commodity prices between different countries around the world are affecting the competitiveness that Italian food companies have gained over the past year.