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Press Release | Education

Press Release: Anti-Bullying Video Competition invites Canadian students to compete

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Anti-Bullying Video Competition invites Canadian students to compete. Press Release - Toronto, ON Dec 14th, 2012 - InTouch Mobile today announced that bestselling author and founder of the Great American NO BULL Challenge and Teen Video Awards Shawn Edgington has opened their digital responsibility and anti-bullying video contest to Canadian students age 13-18-years-old through a newly launched International category.

The goal of the NO BULL Challenge is to bring students, educators, counselors, media organizations, communities, and corporate Canada together in an effort to enable real change at the student level. Middle and high school students, ages 13-18, are eligible to compete by submitting videos on digital responsibility to

Formats include: 2-5 minute short films, and 30-60 second PSA's-all dealing with digital responsibility.

Videos may be uploaded from December 14, 2012 to April 29, 2013.

Prizes will include a mentorship by Emmy Award winning filmmaker Lee Hirsch, video cameras, scholarships and a trip to the Sundance Film Festival, where the winning video will be submitted.

The public will vote on the videos in May and then a panel of experienced judges will determine winners from the top nominated videos. 2012 judges included Dr. Mehmet Oz, and Ann Shoket, Editor-In-Chief, Seventeen Magazine. Emmy award-winning filmmaker Lee Hirsch, director of "BULLY" will return as a judge for the second year.

The NO BULL Challenge began as a fight against cyberbullying-a problem plaguing millions of teens and preteens. Today, it's expanding to include other areas of digital responsibility, including: anti-bullying, online brand management, sexting awareness, and hate-speech awareness.

"You need only look at the level of participation and winning videos of last year's competition to understand why the NO BULL Challenge is so effective", said Maire Benjamin of InTouch Mobile. "I have included these videos in many school board presentations and they hit home. We asked Shawn to open her contest to Canadian entries because it's brings students together to be heard on an issue that effects them directly".

"Our goal is to ensure that all middle and high school students from around the world have access to the NO BULL Challenge to help strengthen their digital responsibility skills using real life experiences, the power of their voice, and the magic of filmmaking," commented Shawn Edgington. "The NO BULL Challenge would not be possible without the generous support provided by our partners and sponsors. InTouch Mobile is working hard to attract support from corporate Canada and we can't wait to see some amazing student video submissions from BC to Newfoundland", said Shawn Edgington of the NO BULL Challenge.

About The NO BULL Challenge and Shawn Edgington:

The NO BULL Challenge and NO BULL Teen Video Awards, a non-profit organization, promote digital and social responsibility, a positive school climate and teen driven social action using the power of music and filmmaking. Bestselling author Shawn Marie Edgington is a cyberbullying prevention expert. She's the author of the bestselling book "The Parent's Guide to Texting, Facebook and Social Media and the founder The Great American NO BULL Challenge. She is the CEO of a national insurance firm located in California where she provides risk management and guidance to business clients across the country.

About InTouch Mobile

InTouch Mobile is a mobile communications company based in Ontario that provides a mobile platform changing the way students, parents and staff communicate. InTouch Mobile provides school districts with a unique and affordable mobile platform allowing students to anonymously report and prevent bullying, crime and violence in our schools.

For Further Information - , visit
or phone: 416.204.9310


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