Why doesn’t anyone sing in music trailers?

The last example is “Wonka” but it is not the only one, and it is especially noticeable if you compare it to the ones that existed a few years ago.

It is scheduled to be released in cinemas on December 14 WonkaIt is a film that tells the story of the main character in the famous book by Roald Dahl chocolate factory, Played by Timothée Chalamet. Although director Paul King did to explain On some occasions you find this definition restrictive, Wonka It is essentially a musical, and therefore full of singing and dancing scenes. In the two trailers Wonka Released so far, however, there is no song-and-dance sequence: the only scene that could resemble choreography appears in the first trailer and very quickly in the second, when Wonka appears in the middle of a square, surrounded by people twirling open umbrellas. But for those watching without knowing anything about the movie, there’s almost nothing to make them think it could be a musical.

That of Wonka It is not the first trailer for a musical that does not contain hints that what spectators will see in the cinema or on the platforms will in fact be a musical: American journalist and film critic Matt Singer pointed this out in an article. purpose Published on Screen crushingIt is a popular website that talks about cinema and popular culture.

For example, last summer his children showed a certain excitement after seeing the movie’s trailer, Singer explained Miraculous – Stories of Ladybug and Cat Noir, An animated film directed by French director Jeremy Zag and distributed by Netflix, based on the animated series of the same name. But while watching the movie, they were surprised by the large amount of singing and dancing scenes in the movie; From the fact that she was a musician in short. “After about 20 minutes, my daughter approached me and whispered, ‘Dad, why do they sing so much?’” Singer wrote.

Another example cited by Singer is one VioletIt is a film directed by Ghanaian director and producer Samuel Bazauli and will be released in cinemas on December 25. despite of Violet She explained that the film is based on a famous musical written by Marsha Norman in 2005, and that the trailer “hides all of its musical elements.”

Also trailer for I mean girls, A film adaptation of the popular Broadway musical and a remake of the 2004 film of the same name, which will be released in cinemas in 2024, hides all its musical references: it is advertised as a musical, but in the trailer no one sings and there is no song From the expected soundtrack.

Singer explained that this trend has actually been going on for a few years: for example, two trailers were posted in 2019 to promote the release of Frozen IIa sequel to the Disney animated film Frozen, did not contain any references to the songs that appeared in the film. However, until a few decades ago, trailers for musicals were very different: they highlighted the typical characteristics of the genre and tried to engage the audience above all through songs and dances. That’s why they mainly focused on the songs, as happens in Songs Singing in the rain And fatto name just two famous ones.

In this regard, Singer suggested that perhaps producers nowadays believe that contemporary audiences are not very interested in musicals, and thus prefer to make trailers without singing or dancing sequences to attract more people. “But if the movie studios don’t believe the general public wants them [i musical]He wondered: “Why do they keep producing so many of them and then try to trick viewers into seeing them with misleading advertisements?”

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