Trenitalia and Sports
“Coppa Italia Frecciarossa” is the new name for the Coppa Italia thanks to the partnership signed between Lega Serie A and Trenitalia. Starting with the round of 16, scheduled for next December, the competition has changed its name and is associated with Frecciarossa, a brand that has long been a symbol of Italian style, high speed and technological innovation in the world of mobility. The Italian Super Cup, which will be played by Inter and Juventus on January 12, 2022 at the “Giuseppe Meazza” stadium in Milan, will also be titled “Supercoppa Frecciarossa”. Thanks to this agreement, Freccia Rossa, in addition to being the main sponsor of the Coppa Italia and Italian Super Cup for the 2021/22 season, will be the travel partner of Serie A Tim and eSerie A Tim for the next two years.
Thus, Trenitalia’s commitment to the mobility of people in the world of football continues with a partnership that will provide travelers and all sports fans with an extensive program of benefits and promotions. In addition, many social, digital and gaming initiatives will be developed that will include many fans and enthusiasts who will follow the competitions. “We are very pleased to welcome on board, among the official partners of Lega Serie A, to Trenitalia, the great Italian mobility company capable of making millions of Italians travel safely, in a timely and efficient manner – Lega Serie A CEO Luigi De Siervo – announced this partnership The mission is the result of the reorganization of the Coppa Italia that began in the current sporting season after introducing a new and more competitive format for the tournament and which, for precisely this reason, has generated an increase in revenue derived from the sale of rights to new domestic and international broadcasters.
“We are particularly satisfied with this partnership – confirmed Luigi Corradi, CEO and General Manager of Trenitalia – because we are reaching out to many people who are passionate about football to tell us about Trenitalia and Frecciarossa’s commitment to authentic, sustainable and integrated mobility. Moreover, the agreement with Lega Serie A is gaining It is also of fundamental importance at the moment of restarting the country where the train, the green car par excellence, is at the heart of a new shared and collective transport model.”