Regulator says company failed to deliver solar installations and stopped responding to customers
Consumers reported paying deposits and financing costs for systems that never arrived
SAINT JOHN, N.B. — New Brunswick’s financial regulator has revoked the direct seller’s licence of a Nova Scotia-based solar company after receiving multiple complaints from consumers who said they paid for solar panel installations that were never completed.
The Financial and Consumer Services Commission of New Brunswick (FCNB) announced that Sun Kissed Energy Incorporated was found unsuitable to hold a licence under the province’s Direct Sellers Act following an investigation into the company’s business practices.
In a written decision dated May 25, 2026, the Director of Consumer Affairs determined the company was “not trustworthy and incompetent” to operate as a licensed direct seller in New Brunswick. The ruling means the company is no longer permitted to conduct direct-selling activities in the province.
Sun Kissed Energy Incorporated had been licensed under the Direct Sellers Act as a vendor authorized to supply and install solar photovoltaic systems for consumers in New Brunswick.
According to the Commission, complaints began surfacing in February 2026 from customers who reported paying deposits or entering financing agreements for solar systems that were never installed. Several consumers also alleged the company stopped responding to phone calls and emails after payments were made.
The Commission said its compliance review identified several breaches of the Direct Sellers Act, including failing to deliver contracted goods and services within legally required timelines. Regulators also found the company failed to ensure its salespeople were properly licensed to conduct direct-selling activities in the province.
In addition, investigators said the company did not provide records and information requested during the compliance review process.
The Commission attempted to notify the company of its concerns earlier this year. In April, Commission staff emailed Sun Kissed Energy Incorporated advising that staff intended to recommend cancelling the company’s licence. The notice also informed the company of its right to a hearing before a final decision was made.
Regulators later attempted to contact the company through registered mail. However, the Commission said the company did not respond to the correspondence and therefore waived its right to a hearing. As a result, the Director issued a decision based on the information already on file.
In the written ruling, the Director emphasized that licensing requirements are intended to provide assurance that businesses operating in the province are reputable and reliable.
The decision noted that allowing companies that fail to meet those standards to continue operating could undermine public confidence in New Brunswick’s direct-selling industry.
The case also highlights consumer protections available under provincial legislation. Under the Direct Sellers Act, consumers may cancel contracts in certain circumstances, including when goods or services are not delivered within required timeframes or when sales are conducted by unlicensed companies or representatives.
The Commission said financing agreements connected to the affected solar contracts were also cancelled where applicable.
Sun Kissed Energy Incorporated has the right to appeal the decision to the New Brunswick Energy and Utilities Board within 30 days of the ruling.
Consumer advocates and regulators have increasingly warned Canadians about risks tied to large upfront payments for home improvement and renewable energy projects, particularly as demand for residential solar systems continues to grow.
FCNB officials said consumers should be aware of their legal rights when dealing with direct sellers and encouraged New Brunswick residents to report concerns involving licensed vendors.
“Consumers should not be left paying for products or services they never received,” said Marissa Sollows, the Commission’s Director of Communications and Public Affairs. “When we identify situations where direct sales contracts have not been fulfilled, we work to ensure consumers understand their rights under the law, including the ability to cancel contracts and associated financing.”
The Commission is encouraging any New Brunswick residents with concerns about direct sellers to contact the regulator directly for assistance and information regarding consumer protections under provincial law.