It’s certainly nothing new for cars to be underpriced. An increasingly strong trend, even in a country like ours where some inventions were not immediately successful. However, there are numbers to show how Long-term rental remains the favorite of Italians: in the first half of 2022, this formula increased by 11.4%, reaching a share of 299,496 units., more than 15% of which are signed by individuals. This is what emerges from a recent analysis by UNRAE – the National Union of Foreign Automotive Representatives. In this context, SIXT is present in Italy with 43 rental points in city centers, train stations and major airports. A company certainly does not want to stop, on the contrary: it continues its expansion internationally and opens new branches in Canada.
Landing in the US is expanding
It starts with BMW and Mercedes-Benz cars in Vancouver and Toronto: this is the beginning of the Canadian operation for SIXT.The goal is to achieve a 3% to 5% share of the Canadian market by 2025/2026. It was a natural outcome of the project that began with the landing In America. Since its inception in 2011, Six It continues to grow and almost doubled its market share last year, with a turnover of around 600 million euros.
SIXT’s Strategy
Canadian business, whether for leisure or business travel, is expected to grow at a rapid pace, similar to that in the United States. In the United States, with more than 100 branches employing more than 1,200 employees in 23 states, SIXT continues to expand and today is considered the fourth largest company in the US car rental market, with revenues exceeding $32 billion. In Canada, SIXT chose Vancouver and Toronto for their locations Vancouver is a very attractive market for tourists, especially Europeans, and Toronto is in high demand among American business travelers.
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