Twitter users can also vote for their favorite movie of 2021, and the one that gets the most acclaim during the ceremony will be awarded on March 27. The initiative – which the Hollywood Reporter talks about – is the result of a collaboration between the social network and the academy. “We are excited to partner with Twitter to help build an engaged and enthusiastic digital audience ahead of this year’s gala,” says Meryl Johnson, vice president of digital marketing at the Academy. “Twitter is the place to get involved in big events, and the Academy Awards are one of the biggest conversation drivers each year,” adds Sarah Rosen, Microblog Show Partnership Manager.
The most-voted movie by Twitter users won’t have an official Oscar category – The Hollywood Reporter explains – but it will pave the way for Academy-dismissed films like Spider-Man: No Way Home. Platform users can vote until March 3 with the hashtag #OscarsFanFavorite.
You can also vote for your favorite 2021 scene using the hashtag #OscarsCheerMoment, and it will be featured during the party. You can express your preferences up to 20 times a day. And the partnership doesn’t end there: Three Twitter users who voted will be chosen to take a paid trip to Los Angeles and present an Academy Award at the next gala in 2023.
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