Thanks for the documents sent before Microsoft In the English antitrust, we learned that it was the Redmond company that decided this Do not continue the partnership Co-marketing with Activision Blizzard for Call of duty In 2015. Then, as we know, Sony PlayStation took over, and thus the exclusive contents of the games in the series, until then available on Xbox consoles, also arrived on PS4 and PS5.
For starters, in 2010 Microsoft and Activision signed an agreement to make some game content in the series exclusive to Xbox time. Partnership ended in 2015and from Black Ops 3 onwards, Sony PlayStation has had temporary or total exclusive content.
Thanks to the documents sent to the CMA, we learned that the collaboration between Xbox and Call of Duty ended at the will of Microsoft itself, but for unknown reasons.
“When Xbox decided not to continue with its Call of Duty co-marketing deal in 2015, it simply found other ways to market and promote its platform,” the document says.
These details were revealed to prove that since Microsoft has found other ways to increase the value of its console even without exclusive Call of Duty content, “Sony, as a leader in the console market with an extensive catalog of first-party and third-party exclusives, better positioned to do the same,” should the Activision Blizzard acquisition proceed.
In the same section of the document, Microsoft also stated that compared to when it had close ties with Activision Blizzard (2005-2015), the Call of Duty brand was much more relevant than it is today.
So the indirect question and answer continues between Sony and Microsoft regarding the acquisition of Activision Blizzard, with Call of Duty appearing to be mostly the cause of the dispute.
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