Friday, April 12, 2024

Maglificio liliana grows between Canada and Japan

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Ended 2022 with 20% increase in revenue. We are satisfied: We could have done better, but the warm temperatures in September and October penalized sales of the winter knitwear collections. On the other hand, orders for Spring/Summer 2023 are up 30% from the previous year. Andrea Lorenzoni, CEO of Maglificio Liliana, looks forward to 2023 with optimism, although the Brescia-based company – founded by his parents Egidio and Liliana in 1969 – is preparing and preparing to face it. The best way. “The biggest problems come from the war in Ukraine, but also from inflation – Lorenzoni continues -. Thanks to photovoltaics, we produce twice as much energy as we consume, but the prices of raw materials have increased proportionally, so we have protected ourselves from an energy point of view.

In this case, the company “prepared” in time: « Already at the beginning of 2022 we increased yarn stocks, because on the one hand the price increase and on the other hand the growing difficulty of finding materials – explains – and this allowed us not to increase the prices of our collections too much: Autumn-Winter 23/ 24 will have list prices of 10 to 20%, but products that have increased by 50% per year”. A choice that has never been questioned by the company that owns the Monticchiari, Impulso and Lorenzoni brands – keeping the quality of the products high: “Our customers do not want to compromise on this front – Lorenzoni says – And confirms this fact. From the sales campaign of the winter collection already underway with positive results in Canada. This season we have invested a lot in innovative treatments and dyes, rigorously produced in Italy.

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Maglifizio Liliana aims to achieve positive results and strengthen its presence in other markets «Japan and South Korea, but also in the United Kingdom where we bought a new showroom with an agent in London: we have had important results in this market. And we want to increase the volume of turnover».

Among the plans of the company – which relies on wholesale distribution – is to move to another 10,000 square meter headquarters, and Montichiari (Bs): “We are growing, we are strengthening our facility to cope with the increase in productivity. With new machines. So a bigger headquarters is needed».

Bruno Lawrence
Bruno Lawrence
"Total coffee junkie. Tv ninja. Unapologetic problem solver. Beer expert."
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