February 9, 2023

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Lancia Thema GTS, Are Stellants Serious? The unexpected return that excites the Italians

Just a rumor or is the Stellants serious? There could be a fourth car in Lancia’s future, the Thema GTS. Unexpected return.

The Lancia Thema, the flagship par excellence of the Turin house, now controlled by Stellantis. A story that began in 1984, when it was first shown at a motor show in the capital of Piedmont. More than 370,000 units were produced until 1994, the year it was replaced by the Lancia K.

Stella thinks about relaunching the Lancia Tema GTS – Mondofuoristrada.it

Four long years of planning, starting in 1980, for a car that managed to find its way onto the market. Hard work paid off, given that Thema replaced Lancia Gamma without difficulty. It became a direct competitor to the German sedans of those years (Audi 100, BMW 5 Series E28 and E34, Mercedes E W124). A completely different letter to his heir, who could not repeat the success of the subject.

Lancia Thema: between the failure of 2011 and the possible relaunch of Stellantis

In a sense, “noun, guarantee.” Almost a brand and as in the recent past, it was also relaunched in 2011, after an extensive redesign. Also in this case, the leading Italian house, which has been on the market for 3 years. Second generation Chrysler 300 for Europe. This time, however, the process didn’t work as well as it had in the decade between the 80’s and 90’s, and it was quickly deleted from the lists, due to lack of sales.

However, today we are talking again about the great Lancia flagship. All thanks to Tommaso D’Amico, designer and architect, who on his YouTube channel has given “new life”, at least almost, to Thema. A few minutes long video showing the cockpit, like the rest of the car. Elegant and technological, in full Lancia style.

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Launch Theme
Lancia flagship, Thema – Mondofuoristrada.it

But for now, Stellantis has three models in the pipeline to relaunch the Lancia brand: the new Ypsilon, a crossover and then the new Delta. The project that will accompany the Piedmontese company until 2028, the first of the three should only come out in 2024. However, it is said that the multinational, the car manufacturer, will also not decide to focus on remaking the flagship.

Stellantis: Lancia on the same path as Alfa Romeo?

Like the new Lancia Thema GTS hypothesis in the video. Hypothesis at the moment, which can only be realized in 2029, given the work already carried out over the next few years. Therefore, a possible fourth car of the Turin home brand, an “extra” of absolute quality that could once again give a hard time to German sedans that, despite the years, remain evergreen.

Moreover, the choice of this variant would also confirm Stellantis’ ambitions with regard to Lancia. A “comprehensive” relaunch, aimed at the global market and not just the European borders. Go to follow the imagined path of Alfa Romeo. So, not a utopia or a far-fetched project. Focusing on a brand that makes elegance one of its strengths. the engine? Staying with the video, it is clear that it will be electric and will use a large STLA platform, like the Alfa Romeo Giulia.