(ANSA) – Rome, January 17 – FIFA presented the first set of jerseys for the Italian national football teams, created in cooperation with Adidas. The German company is the new official blue partner. “Today we are entering a new era and we are proud to do so with Adidas – says FIFA President, Gabriele Gravina – which has best interpreted the passion and tradition of the blue jersey in a modern key. For 113 years, the national football teams have been a symbol of values and style across the board. Around the world, blue is a heritage that transcends sports.” Adds BJ ›rn Gulden, CEO of Adidas: “Italy is one of the most famous and successful national teams in football history. We are very proud to officially welcome FIFA and its teams to the Adidas family.” The new ‘home’ shirt will be worn tomorrow, In an under-18 friendly match between Italy and Spain in Coverciano. The design of a large part of the collection is inspired by marble, a cultural element that represents Italy. The “home” kit, traditionally based on the color blue, reproduces the marbled inspiration in an integrated way across the shirt and shorts, an element that is repeated on the canvas through handwork. In addition to the exclusive style, the Home collection contains other references to Italian culture, such as the Italian flag. The new national team crest and adidas crest are heat applied and positioned at the front at chest height. The ‘Away’ collection is also inspired by marble, which returns strongly thanks to the light base: the dominant color is ‘off-white’, with a nod to the raw materials that characterize the entire collection, decorated with graphics with dark blue veins and gold. The sets are made with materials that allow athletes to feel comfortable thanks to HEAT.DRY technology optimized for ultimate comfort and breathability. The shirts are made from 100% recycled materials. The “Anthem” jacket in an exclusive double-sided version completes the product offering. The new collaboration launched with a dedicated campaign, ‘The Search’. (Dealing).
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