Havas Media Group acquires Canadian performance media and analytics agency Nose Digital. The new entrant to the group will be integrated into HMG North America

Hawass Media Group It has acquired a majority stake in the Canadian performance media and data analytics company Digital noise. The agency will keep its branding and yes Havas Media Group (HMG) will consolidate North America Under guidance Noah WordenPresident of Havas Media Canada, and by Greg WalshCEO of Havas Media North America.

“We are delighted to welcome the Nice Digital team to the Havas family,” said the reception Yannick Pollore, Chairman and CEO of Havas. “This acquisition adds to Havas Media Group North America’s tremendous growth and tremendous momentum. Chatham is the market leader in Canada. A proven track record of helping brands harness and activate the power of one of their most valuable assets: data. With a highly valued performance team and a broad client base across multiple verticals, Noise Digital presents an exciting growth opportunity for Havas Media Group in North America and internationally.

Established in 1998 by Trevor CarrNoise Digital empowers brands to carry Better strategic investment decisions and use of data-informed and consumer-centric media buying strategiesConsumer packaged goods (CPG), consumer technology, media/entertainment, travel and healthcare sectors will open up new opportunities and diverse brand experiences.