We are talking about the prime ministerRishi Sunak and his wife: The lady actually allowed herself to be photographed on the street With soles worth £570 on his feet (about 65 euros), on his way back from school where he was accompanying his two daughters. to complete “Humble” JW Anderson shoes, there was also a pair of shoesleggings From 130 pounds (150 euros)from a brand, Alo Yoga, that is proud to be “famous.”

Not exactly there Put Which was expected from a strong couple who wanted to show themselves close to people. But on the other hand, Sunaks nabobs, e Repeat offenders: Their personal wealth is estimated at 730 million pounds (830 million euros). They are even richer than King CharlesHe is easily the richest British Prime Minister in history.

Not that there is anything bad in and of itself: the problem is that the couple appear to be just that. Separated from the real world and its problems. Indeed, Sunak’s appearance on a dusty construction site in £490 (more than €550) Prada loafers sparked merriment; He was mocked by a former Conservative minister for wearing a €4,000 dress. The worst was when he wanted to be photographed busy at his desk: he didn’t lose sight of having a €200 trophy in front of him, a tech demon who keeps The coffee is at a constant temperature for three hours. And on the subject, once Mrs. Sunak left her house to offer tea and biscuits to the correspondents in the opposite camp: she only did it with precious collectors’ mugs.

This detail is not foolishness: it is a political issue. Because if Boris Johnson – despite his Eton and Oxford graduates – managed to make himself seen as a simple joker, Able to communicate with the deep layers of public opinionshows Sunak as a technocrat who descended from another planet, who when meeting a homeless man was asked by a person “Do you work?”.

The magazine too Tatlerwhen he devoted a profile to his wife’s cover, albeit sympathetically, he couldn’t help but call her the “Downing Street chatelain”: on the other hand, she’s the daughter of an Indian billionaire who, it turns out, embarrassed last year, doesn’t even pay taxes in Britain (thanks to the system questionable legal exemption). And Sunak himself, until last year, held green card American, i.e. Permanent Residence Permit: Which means that even though he was a London politician, he kept one foot on the other side of the ocean for security.

How to recover more than 20 points behind Labor with someone like this is a problem the Tories are posing.