Starting last Saturday, 9 million Enel Energia customers with free-market power supply contracts automatically, without having to join, have participated in a new initiative called EssenzialMente, which saves 10 cents per kilowatt-hour (the cost these days is about 30 cents, But it varies depending on the power of the meter and consumption) non-consumable.
This is not an initiative with commercial purposes, but rather aims to remind customers that we are heading into a difficult winter and that thinking about a more efficient and balanced consumption model can allow them to spend less (given energy prices) but also feel less of an impact in the moment (unfortunately not very far) in which the rationing that reaches household consumption begins. Moreover, it is likely that other utilities will be able to take measures similar to what Enel has done to encourage their customers to take an interest in consumption.
Bonus in 2023 bonds, saving €60 per quarter
The group’s initiative led by Francesco Staras – which is also the result of the work of the new global retail division EnelX headed by Francesco Venturini – provides for a premium on saved consumption returned by the second invoice of 2023 and is valid, for the time being, for consumption in October, November and December 2022 compared to the same period in 2021 From mid-November, the utility customer will be able to check on the Enel website, in the customer’s region, how much he consumes and how he should reduce consumption in order to receive the discount. It must be said that the contribution is activated only when the price of electricity in Italy (Bonne) exceeds the threshold of 400 euros per megawatt-hour, which is actually exceeded in the months of June, July, August and early September.
The real economic advantage is not so much and only that associated with the reward, but is derived above all from the reduction in energy consumption: it is calculated that in a quarter the total average savings of the family between rewards and reduced consumption can reach 60 euros, of which 10-15 euros are for the prize and 40- €45 for lower costs for energy saved.
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But what should you do to actually reduce your consumption compared to the end of 2021? There are virtuous behaviors that everyone can adopt at home, many of which do not require particular sacrifices, and some that instead require greater commitment on the part of families. Some suggestions were included in a study conducted by Enea in May 2022. For example, moving from one washing machine per day to one washing machine every two days: -52€ with annual consumption of -5%. However, this savings has increased by 25%, or about 65 euros, since Enea published its report due to the rise in energy prices. This also applies to other measures: How to go from two dishwashers per day to one dishwasher per day: -74 € (91 € per day) to -8% consumption per year. then turn off the incandescent lamp for 1 hour a day – 9 euros per year; Turn off the oven in the last 10 minutes of cooking: -14 euros per year, -1.5% of consumption. Avoid back-up lighting, TV and any decoders and consoles: savings of €5 per year, consumption of -0.5%. Enel, for example, also points out the importance of using heat pumps rather than gas boilers or induction stoves, obviously for those who might be making renovations or changing appliances.
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Borsa Italiana, commentary of the March 29, 2023 hearing