A new entrant is preparing to disrupt the rapidly expanding mobile entertainment market. Chera TV, a female-founded streaming platform based in Los Angeles, is gearing up for its 2026 debut with a model that blends cinematic production standards with vertical, mobile-optimized content designed for modern viewing habits.
Positioning itself as both a content producer and a creator-support ecosystem, Chera TV is targeting an underserved segment of the streaming landscape: high-quality, vertically formatted programming built specifically for smartphones. The company says its approach reflects a shift in how audiences consume media, with mobile-first platforms driving more daily viewership than traditional streaming services for younger demographics.
“We’re not just building another streaming app – we’re creating a new creative ecosystem where every voice matters, every story has a home, and every creator is protected and respected,” said Kylie Karson, Co-Founder and Vice President of Production and Development for Chera TV. “Chera TV exists because the current system isn’t working for the people who actually make the content.”
Chera TV’s business model is built around fair compensation, ethical production standards and a high degree of creative autonomy for its contributors. Every series is developed from the outset for vertical screens, allowing the platform to integrate mobile-native design principles without repurposing traditional horizontal footage, a common practice in the broader short-form video market.
The company’s first original series enters production in December 2025, forming part of what executives describe as an ambitious slate of exclusive content planned ahead of the official launch. The programming roadmap places a strong emphasis on diverse creators and underrepresented voices, which the company believes will help set it apart in a crowded digital entertainment landscape.
“Many productions in the vertical space focus on quantity and monetization while creators get overlooked or undervalued,” Karson said. “We’re building a platform where quality, creativity, and safety come first.”
Vertical video has become ubiquitous across platforms such as TikTok, Instagram Reels and YouTube Shorts, but Chera TV’s leadership argues that long-form, cinematic-style storytelling tailored specifically for mobile devices remains underdeveloped. Its marketing tagline—“The shows you’ve been scrolling for”—reflects a strategy to combine premium production quality with the immediacy and shareability of mobile-native content.
According to Chief Operating Officer Calvin Singh, the company’s vision goes beyond launching another streaming service. “Chera TV is redefining the way we see and celebrate creatives in entertainment, both in front of and behind the camera. Our launch marks more than just a new platform; it’s a movement amplifying real voices, raw stories, and bold creativity. A commitment to authenticity and empowerment, providing creators the freedom to lead, inspire, and change the narrative, is what distinguishes Chera TV,” Singh said.
At the core of the platform is a model designed to bring creators, audiences and brand partners together in what the company describes as a collaborative environment rather than a competitive one. Chera TV’s framework ensures artists receive credit for their work, are compensated fairly and have access to a safe production environment. Executives say this approach is intended to counter industry concerns about burnout, unpaid labour and intellectual-property disputes that have become more prominent in the social-media creator economy.
The company’s programming philosophy emphasizes authenticity and inclusivity, with a goal of building a library of series that offer emotional depth and visual impact while remaining accessible through mobile devices. By integrating high-end production techniques with mobile-native innovation, Chera TV aims to appeal to audiences seeking content that is easy to watch but elevated in quality compared to traditional short-form platforms.
As the streaming market becomes increasingly fragmented—with major platforms facing slowing subscriber growth and rising production costs—Chera TV is positioning itself to fill a niche that blends creative empowerment, technological relevance and premium storytelling. The company expects its mobile-first strategy to resonate particularly strongly with Generation Z and Millennial viewers, who now consume a majority of video content on smartphones.
Chera TV is currently building its community ahead of the launch, allowing interested viewers and creators to join a waitlist through its website at www.cheratv.com.
