By Lorenzo Crespi
A luxurious friendly match in Varese, with an international clash between two historic hockey teams. Tomorrow afternoon at 6.30pm the ice rink will host the great challenge between Cortina, which last season won the Italian title for the 17th time, and the French team Briançon, one of the clubs with the greatest tradition in the trans-Alpine country. The event at the Acinque Ice Arena officially kicks off the calendar of activities aimed at promoting the Varese region in view of the 2026 Milan Cortina Olympics. The Garden City aims to attract national and international Ice World Finals, training camps for the Italian Senior and Junior Selections, tournaments and ice parties, rallies and training camps for teams Foreign women who will participate in the Winter Olympic Games. There will also be a commitment to attractiveness through specific communication actions and, in cooperation with private entities operating in the hospitality sector, the creation of tourism proposals. “Varese was the first Lombard region to act in light of the major Olympic event,” comments Chamber of Commerce President Mauro Vitello, recalling the May 2022 conference in which the then Tourism Minister Massimo Garavaglia also participated. In addition to the Chamber of Commerce, the municipality and the province are also working to “push” the Olympics in Varese, in an institutional collective effort that has also been proposed in recent weeks in favor of the creation of a Federal Ice Center in the region (this issue is still pending at the moment). “Varese, in addition to being an area with a touristic activity, has always represented a reference point in the sports panorama,” emphasizes the President of the Varese District Marco Magrini, while the City Mayor Davide Galimberti once again emphasizes the importance of the modernization of the Via Albany plant. “Our planning starts from afar, and the goal of the Winter Olympic Games, and then adopting itself as a center of excellence in the entire competitive and tourism circuit, has always accompanied the choices made in recent years.” Malpensa is also located in the province’s territory and will be a gateway for athletes, enthusiasts and fans both in the pre-Olympics and during the event itself. Another asset to exploit.
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