H.A new season has begun in North America Great Brands Company. 18 historical establishments of IGM (Alois Lageder, Ambrogio and Giovanni Folonari Tenute, Argiolas, Carpenè Malvolti, Col D’Orcia, Donnafugata, Jermann, Lungarotti, Archesi Antinori, Masi, Michele Chiarlo, Dia Castroberardino, River Castroberardino, ‘ Almerita, Tenuta San Guido, Umani Ronchi) have actually found themselves in Canada, one of the most profitable countries for the Italian wine market, especially in terms of the premium segment. In fact, data on Italian wine exports to this country in 2021 and 2022 looks good for Istituto Grande Marchi companies. In the first half of 2022, Italian wine imports were actually higher 134 million euroswith a An increase of 26.7% Compared to the same period in 2021.
As such, Canada seems to have absorbed the difficulties related to Covid with ease, with consumers continuing to show a firm appreciation for premium Italian wine products. The most concrete demonstration began precisely with the Canadian tour of the IGM, an unusual event organized by the SAQ, the body that holds the monopoly and manages the distribution of alcohol throughout the province of Quebec. The initiative quickly sold out with over 500 high profile consumers who sold out tickets for the evening in a very short time. A special event, the first major public initiative after the pandemic, which, not coincidentally, saw Italian wine as an interpreter representing the restart process.
Canada appreciates the best Italian wines
“Selection made by SAQ – President declares Pyro Mastropardino – Important not only for IGM but for the entire Italian wine sector. The Canada tour already exceeded our expectations on our first day of booking in Toronto Double the expected turnout For a master class, almost 100 participants Compared to the 50 we were planning to get. An extraordinary start, followed by an unforgettable evening with the leaders of the Montreal event SAQ. I felt a great emotion sitting on the stage floor and saying goodbye 500 guests In an exhibition that has taken me through the years, we offer an important follow-up to the great Italian wine tours organized by the generation before us. During the journey, all 18 men and women from the Grandi Marchi Institute further demonstrated the elegance, but also the disruption that the Italian model promoted by IGM has confirmed itself as a symbol of world biology.
In major Canadian cities
Canada Tour 2022 has begun at the Windsor Arms Hotel in Toronto With Master Class “Discover the iconic wines of Grande Marche”, referee Michael Fagan, an overview of the Istituto Grandi Marchi and its activities in Canada. A great opportunity to re-establish relationships with the Horeca Channel and the LCBO, Ontario’s monopoly. Followed by Seminar A Walk while savoring Dedicated to trade, horeca and press operators. It was Montreal’s turn, where the company changed hands Fairmont Queen Elizabeth, SAQ for desired evening. The event was divided into an exceptional banquet for 500 participants, in which the company’s iconic wines were the protagonists, in a Venetian carnival-themed theatrical representation with masks and impeccable direction. of the SAQ team.
Not only that
“The new season started in the best way – concludes Mastroberardino – e It will continue with a series of initiatives in Italy and abroad. All this has always followed the style that has distinguished our group since the beginning, but also focuses more on news, such as frequent visits to the social world, which gives us great satisfaction.
“Total coffee junkie. Tv ninja. Unapologetic problem solver. Beer expert.”