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Football: The birth of the Tik Tok profile of Lega Pro – Calcio

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The C Series is more digital than ever.


At the Stadio Olimpico in Rome, during the Social Football Summit 2023 – an event dedicated to innovation and digital transformation in the football industry – Lega Pro presented the partnership with Sky, the new TikTok channel managed by Comunicarlo and the renewed YouTube managed by Hellodì. Representatives of all Italian League teams were present.


“With the birth of the new digital C-series now, approaching a younger audience, we continue to grow, increasing value and visibility. Thanks to the agreements with Sky, Rai, Comunicarlo and Hellodì, our brand is constantly expanding with excellent numbers and immediate results.


“We must continue like this, with the support and teamwork of all our clubs,” said Matteo Marani, president of the League.


The agreement with Sky was presented by Sky Italia’s Director of Production and Channel Management Dante De Iulio. The new social networks for Serie C NOW were explained by Comunicarlo’s digital strategist Federico Ciapparoni, who showed live the first post of Lega Pro’s new Tik Tok channel.


Francesco Ferrari, CEO and co-founder of Hellodì, explained the strategy of the new Serie C NOW YouTube channel by announcing that starting in December, every Wednesday, there will be a broadcast dedicated to the world of Lega Pro.

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