the FIFA Announcing the release of a new one Structure for business partnerships Especially dedicated to Women’s football and esports, ahead of the 2026 FIFA World Cup in Canada, Mexico and the USA, as well as the 2023 Women’s World Cup in Australia and New Zealand.
For the first time, FIFA is introducing new business partnerships that will allow companies around the world to take advantage of the opportunities for agreements related to sporting events and initiatives in football and esports, with particular attention to the women’s divisions.
This is a new step for FIFA towards parity In addressing women’s sports, especially with regard to football and esports. This also includes FIFAe, the recently launched comprehensive brand that aims to include all the different initiatives related to esports and gaming, which represents the federation’s commitment to new generations.
The new commercial structure features flexible partnerships across various sectors that include FIFA, in particular women’s soccer, men’s soccer and the eSports sector. partners world Cup Women’s and women’s football and FIFAe will receive various benefits globally, including sponsors and organizers of official tournaments.
FIFA Partners will continue to maintain the highest level of engagement with global partners through FIFA related features and competitions.