DUBAI, United Arab Emirates – Digital technology company Multi Ways International unveiled its ambitious DARIA ecosystem and DARIA bond smartphone series at GITEX Global 2025, positioning the brand at the forefront of connected, AI-driven innovation.
Over 2,000 visitors attended DARIA’s exhibit during the five-day event, where the company showcased its integrated smart ecosystem, AI business platforms, and new generation of smartphones. The launch highlighted how DARIA aims to redefine the relationship between devices, digital tools, and enterprise systems through a seamless, interconnected experience.
A New Era of Intelligent Connectivity
At the heart of DARIA’s presence at GITEX was the debut of its DARIA bond smartphone lineup, consisting of four models — the bond 5G, bond edition, DARIA bond II, and DARIA bond II Lite. The series blends premium design with performance and affordability, while providing users with direct access to the brand’s expanding digital ecosystem of AI-powered services and applications.
According to the company, the DARIA bond series is designed to serve as a “gateway” to a wider intelligent ecosystem, enabling smooth integration between personal devices, workplace tools, and cloud-based platforms.
“The DARIA bond series is more than a collection of premium smartphones — it’s the gateway to the DARIA ecosystem,” said Halil Chaglar, CEO of Multi Ways International. “DARIA isn’t just about powerful devices; it’s about creating a connected digital world where your phone, your work, and your team operate in perfect sync.”
The DARIA Vision: Beyond Devices
While the smartphone launch drew significant attention, DARIA’s broader strategy focuses on merging hardware, software, and enterprise-grade intelligence into a unified system. The DARIA ecosystem connects consumer devices and business platforms through secure infrastructure and automation technologies.
DARIA Solutions, a new standalone AI platform introduced during the event, represents the company’s expansion into enterprise digital transformation. The platform includes several modular tools designed to help businesses optimize operations through artificial intelligence and data analytics.
Among the key solutions showcased:
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AI ERP: Advanced modules for sales, inventory, representative management, and after-sales service.
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AI DMS: Decision-making systems for demand forecasting, pricing optimization, and supply chain management.
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AI CCS: A next-generation contact centre incorporating speech-to-text, chatbots, call routing, and performance analytics.
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AI Hub: A centralized system offering OCR (optical character recognition), process mining, knowledge base management, and market data analysis.
Together, these systems aim to give organizations access to intelligent automation, allowing them to streamline operations, boost efficiency, and enhance decision-making.
Expanding the Digital Portfolio
Beyond its flagship AI systems, Multi Ways International also presented several independent platforms designed to support business development across different industries.
These include:
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Ajebhom, an Arabic SEO optimization platform built to enhance digital visibility in Arabic-speaking markets.
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FairShare, an AI-powered real estate collaboration system for agents and brokerages to manage listings, clients, and transactions.
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TaskHub, a freelance and task management network that uses AI tools to connect businesses and independent professionals securely and efficiently.
Each initiative, according to DARIA, reflects the company’s broader commitment to using artificial intelligence to empower businesses and individuals alike.
“Our participation at GITEX Global 2025 marks a defining moment for DARIA,” added Chaglar. “We’re demonstrating how technology can bridge people, data, and industries — not just through hardware, but through intelligent ecosystems that make life and work simpler, smarter, and more connected.”
Positioning DARIA in the Global Market
With DARIA’s integrated approach to digital transformation, Multi Ways International is positioning itself as both a consumer technology innovator and a strategic enterprise solutions provider. By aligning mobile technology with AI platforms and cloud services, the company aims to create value across sectors ranging from telecommunications and e-commerce to manufacturing and logistics.
Industry analysts attending GITEX noted that DARIA’s focus on combining AI-driven decision tools with affordable smart devices could give it a strong foothold in emerging markets, particularly in regions prioritizing digital infrastructure and automation.
The company’s emphasis on accessibility, security, and interconnectivity is expected to appeal to both individual consumers and organizations pursuing digital transformation strategies in the Middle East and beyond.
Looking Ahead
DARIA’s presence at GITEX Global 2025 marked its most significant public showing to date, underscoring its ambition to become a major player in global technology ecosystems. With the unveiling of its smartphone range and the rollout of advanced AI business platforms, Multi Ways International is signaling its intent to compete on both the consumer and enterprise fronts.
The company’s integrated vision — connecting devices, workplaces, and intelligent tools — reflects a growing demand for ecosystems that unify productivity, data, and communication under one platform.
As the GITEX exhibition concluded, the message from DARIA was clear: the future of smart technology lies not just in faster devices or smarter software, but in systems that bring everything together.
