according to Phil Spencer NSXbox Game Pass It is already sustainable, so you don’t have to wait for someone who knows when you’ll think of it that way. The head of Xbox made the statement to mics Stephen Totilo for Axios, who asked him to respond to those who say the subscription service is harmful because it allows you to access games like Starfield without paying the $60 premium price. How do you hold up?
Spencer first stated that a Game Pass could be easily computed, only to conclude that it is “completely sustainable”. Service growth is an important part of Xbox strategy, but it’s not the only part: “That’s not the only thing that’s growing in Xbox. It is not the only focus of the organization and, individually, it is truly sustainable as it is today. It is sustainable. I know there are people out there who would love to write that we’re burning money for it in the future, but no, Game Pass is very sustainable at the moment and it continues to grow.”
Xbox Game Pass was launched in June 2017 and has become a staple of Microsoft’s gaming business. As of January 2021, she had over eighteen million subscribers, a number that will surely increase by then. Launches such as Forza Horizon 5 and Halo Infinite will increase the number of subscribers.