What better way to celebrate Napoli’s long-awaited third scudetto than with a line representing the entire team and its fans? Lagicart srl, the company that owns the Colourbook brand, presents the Back to School 2023-24, exclusively Collection created in collaboration with Società Sportiva Calcio Napoli.
Thus, the passion of the heart team is transmitted from the stands of the stadium to the classrooms and offices, accompanying the fans, young and old, in their daily lives, with joy and correct spirit, which distinguishes the athlete. And a real fan
Lagicart’s collaboration with SSC Napoli, which goes beyond ‘shirt bonding’ and which translates into sharing ethical and sporting values.
«Commitment, dedication and hard work combined with deep passion have made SSC Napoli a winning team: invaluable values for us at Lagicart srl, from which we draw inspiration and a great example ». These are the words of Antonio Rossino, Colourbook Marketing Director. “We are proud to be able to represent the Italian champion team through the Colourbook brand and to be able to share with fans a full range of high-quality products that will accompany them at any time of the day, highlighting the winning spirit. Which brought the Napoli team to this historic achievement. But there is much more than that. Our company shares with Calcio Napoli a strong bond with the city and the territory: this is where we were born and where we continue to achieve important goals, also at the national level, thanks to perseverance, will and a spirit of belonging ».
Colourbook and Calcio Napoli: a new line dedicated to the team that made its fans dream and beyond, in order to go back to school as champions
The advertising campaign, available on different channels, was launched on July 7 with a commercial shoot entirely in Naples, among the emblematic places of the city, from Lungomare to the stadium, from Piazza Dante to Largo Maradona, passing through the city’s alleys. Spanish Quarters and Galleria Umberto 1 recreate a typical day for boys and girls from Naples, at school and in their free time, through moments of sharing real and genuine passion for football and for the team. The ad that features the song as a soundtrack illness By Ciccio Merolla, the phrase that accompanied the sporting successes of the Azzurri, also sees tiktoker among the champions Josie Ardolinothe “uniformed” young fan is unavoidable in his videos.
The commercial will be broadcasted primarily on the company’s social media and will be accompanied by an advertising campaign and on LED wall circuits. Among the testimonials of the new collection are other young influencers, also big fans of Napoli, who will participate in product launches, via social networks.
The new Colourbook line, dedicated to SSC Napoli, consists of an extraordinary range of stationery products, stationery and writing accessories for school and office.
diaries, backpacks, briefcases, polionda binders, folders, pens, stapled and spiral notebooks, which make up the coordinating collections, all characterized by the unmistakable Calcio-Napolitan style, with the club colours, light blue, blue and pink in the female version and the official crest: original collector’s items, the result of hard work and professionalism And the highly experienced Colourbook Creative Department.
Captivating graphics, which foster real passion and high-quality materials that help bring a little blue into the classroom too and give vibes, to go back to school like real champions!
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