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Press Release: ISI Brands Export Markets for Northcrest Forest Products

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BC Success Story Enlists the Global Marketing Expertise of a Local Agency

WireService.ca Press Release (02/17/2014) - Northcrest aligned with ISI Branding once again to transform their international presence into a global brand. Owner Baljit Gill was the recipient of the RBC Canadian Women Entrepreneur Impact Award in 2008.

A strategic brand-marketing plan and content strategy were created and implemented for the impending trade mission to Istanbul, Turkey. The teams had six weeks to research, analyze, create and build the new Northcrest brand experience showcasing its front-running forest species, Southern Yellow Pine (GoldenLumber.ca).

The Trade Mission to Yapi Fuari (Turkeybuild – A Global Building Construction Tradeshow) was spearheaded by the BC Wood Specialties Group.

“… (Our) branding has attracted a lot of attention… Thank you! Thus far the show has been successful and we ran out of brochures (on the first day).”— Baljit Gill, President, Northcrest Forest Products

NorthcrestForestProducts-OnlineMarketing
In order for Northcrest to secure and accelerate their ROI – Return on Investment and measurable results, benchmarks were identified and established. Following extensive research with regard to Turkish values, ISI identified and matched five core values which were inline with the Northcrest corporate culture: Tradition (gekenek), family (aile), community (toplum), integrity (doğruluk) and respect (sagi). These words became secondary brand messages for the campaign and supported the new primary brand message of Northcrest, “Global Partnerships, Sustainable Solutions”.

 

This year, ISI – Ideographic Strategies Inc. (ISI Branding) will celebrate 28 years of experience in Brand Marketing, Web Development, Social Business PR and New Media on local, national and international scales. Since 1986, ISI clientel has included Futura Corporation, Weyerhaeuser Company and the Probyn Group. In 2005, ISI was ranked the 13th largest design agency in British Columbia by the trade publication “Business in Vancouver”. To learn more please visit ISIBranding.ca.

 


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