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Press Release | Canada

Press Release: Halifax Home Staging: All the World’s a Stage

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Canada

Les Walker, special features writer for the Chronicle Herald, writes about Melanie Orr’s approach to Halifax home staging.

All the world’s a stage, a lasting commentary by William Shakespeare, remains as true today, however, perhaps not quite in the original concept coined by the master.

Melanie Orr has used the staging adage to help homeowners ‘dress’ a property in order to “sell their home up to three times faster, and add three to ten per cent to the sale price. And, if the home is vacant, staging” she says, “adds warmth, character and marketability. A vacant property, left untouched, can devaluate as much as 30 per cent. Halifax home staging helps all properties present a welcoming, well-cared-for look that appeals to potential purchasers.”

Orr knows of what she speaks. Trained in design and with 15 years experience as a REALTOR®, she added Accredited Staging Professional™ (ASP) and Canadian Staging Professional™ (CSP) to her credentials. Two years ago she opened Interiors Working For You in Halifax, offering Halifax home staging, redesign and organizing services.

Like many marketing ideas, staging- protecting the equity in your home- was born in California, moved north to Western Canada and Ontario, then spread recently to the East Coast. Orr was among the first to offer professional Halifax home staging services in Metro Halifax to home and condo owners and the thriving real estate market. What is Staging?

“It’s decluttering, de-personalizing, rearranging, addressing colours, creating focal points, ensuring good flow, and showcasing, using cost effective solutions. In short it is enhancing space, inside and out, to present your property in the very best way; in a way that would make you, as a shopper, eager to buy.”

The average buyer in Canada, she says, is 32, the average home seller is 57.

“The 32 year old is typically very busy, cash poor, mortgage-rich, unskilled at home repairs. They are looking for a ‘toothbrush house.’ They want to plunk in their toothbrush, and start enjoying their home immediately. They want to be ‘instantly happy’.”

Speaking of instant, Orr cautions, as an experienced REALTOR®, “most buyers spend a mere two to five seconds on the ‘first impression’. That incredibly brief curbside view can mean the difference between coming in, and moving on.’

Halifax home staging, says Orr, is effective because “a Staged home addresses anything a potential buyer may view as a negative. As an accredited Stager, I offer a flexible service to meet the needs of the homeowner. Depending on their needs, timeframe and budget, the changes I suggest may be followed up by the client, by me, or I can call on an experienced support team to assist.”

Orr will provide information for prospective sellers at the Home Stagers Atlantic Accredited Professionals booth at the home show, along with fellow stagers Annette Bourque, Mina Crandall, Eileen Crowley Couse and Colette Robicheau. Homeowners planning to sell their home or condo this spring might well turn to these professionals for advice on how best to ‘set the stage’ for prospective buyers.

Article written by Les Walker, special features writer. Originally printed in the Chronicle Herald Thursday March 30, 2006.

To find out more about Melanie Orr and Halifax home staging visit: http://www.interiorsworking.com.

 


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