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Press Release | Business

Press Release: henderson bas brings Cory Smythe on board

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TORONTO, ON (November 4, 2010) – henderson bas, Canada’s most awarded interactive agency announced today the appointment of Cory Smythe as Director, Client Services. In this role Cory will provide leadership to the account team, oversee the implementation of successful digital campaigns and strengthen client relationships.

With over 10 years of experience in digital and direct response Cory has acquired in-depth skills and expertise across automotive, CPGs and financial service categories. Cory has worked at top tier agencies including Proximity Canada, MacLaren McCann and OgilvyOne. In his last position Cory played an instrumental role on businesses like; Campbell’s Company of Canada, Mars Canada, Government of Ontario, Gillette North America and Royal Bank of Canada. Cory started his career in market research which gives him an innate ability to be more strategic and meet the ever evolving business needs of the clients. “I’ve had the opportunity to work with some of Canada’s leading advertising professionals and partner with some truly visionary clients.  I’m extremely proud to be joining henderson bas and excited by the opportunity to lead the client service practice,” said Cory Smythe, the newly appointed Director, Client Services.

Cory’s addition to the team signals continuous growth at henderson bas. Earlier this year henderson bas welcomed Laura Pacey as COO and Sean Burk Gaffney as VP Technology. “We are expanding the senior network at henderson bas and making sure that we have the right people on board” said Laura Pacey, Chief Operating Officer at henderson bas. “Cory brings a unique skill set working across different brands and categories in the digital space, his vision and leadership abilities will help nurture our client’s business” added Laura Pacey.

About henderson bas:

henderson bas is an advertising agency known for delivering smart creative. Dedicated to education, henderson bas delivers digital expertise, insights and effective campaigns.  Some of the clients henderson bas works with include Capital One, Tim Hortons, Coca-Cola Ltd., Mercedes-Benz, Nintendo, LG and eBay. Learn more about henderson bas, its services, clients, and work by visiting henderson bas is a member of the MDC Partners Network.

For more information please contact:

Dawna Henderson, President & CEO

416.977.6660 x222


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