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Press Release: henderson bas and LG plan to Rock Your City

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Business

TORONTO, ON (November 4, 2010) – henderson bas, Canada’s most awarded interactive agency, today announced the launch of the LG Rocks Your City Web site. The site can be found at www.lgrocksyourcity.com

To support the launch of LG Optimus 7, an exciting new Windows Phone 7 device on the Telus network, and to encourage sales on other 2010 exciting devices, henderson bas crafted and brought ‘LG Rocks Your City’ campaign to life.

The LG Rocks Your City Campaign is an integrated experience that challenges Canadian cities to show how much they want to host the LG Rocks Your City Winter Festival. Through the campaign Web site, users can vote to bring the Festival to one of 69 Canadian cities; and the top ranking city as of December 10, 2010 will become the host city for the Festival.

henderson bas has created an online experience that goes beyond advertising, connecting with LG brand enthusiasts through the Web site, leading to the LG Rocks Your City Winter Festival. The festival includes a feature performance by multi-platinum recording group Hedley. The campaign also seeks to reward new and existing LG customers by offering a VIP experience with Hedley and other prizes.

The Web site is the hub for the entire campaign, it gives visitors an opportunity to check out the new phones by LG, follow, track and vote for their city and win daily and weekly prizes. The Web site is targeted to younger Canadians since they spend most of their time online. "We truly believe that life's good when our customers can connect to their world in their own way," said Colin Bettam, Vice-president of marketing, LG Electronics Canada.

About henderson bas:

henderson bas is an advertising agency known for delivering smart creative. Dedicated to education, henderson bas delivers digital expertise, insights and effective campaigns.  Some of the clients henderson bas works with include Capital One, Tim Hortons, Coca-Cola Ltd., Mercedes-Benz, Nintendo, LG and eBay. Learn more about henderson bas, its services, clients, and work by visiting www.TheNiceAgency.com. henderson bas is a member of the MDC Partners Network.

For more information please contact:

Dawna Henderson, President & CEO

416.977.6660 x222

dhenderson@theniceagency.com

 


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