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Media Release | Alberta

Media Release: Walkers warming up to 'Coldest Night of the Year' for Streets Alive Mission

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'Coldest Night of the Year' walkers walking up to 'Put a Freeze on Poverty' in Lethbridge on Saturday. Media Release (02/22/2018) LETHBRIDGE, AB – Streets Alive Mission is encouraging Lethbridge residents, community groups, and businesses to join in 'The Coldest Night of the Year Walk' on February 24th.  With days to go, walkers and teams from local businesses, churches, and other community groups can still sign up and gain support to help reach their fundraising goals.  Interested walkers are recommended to register as soon as possible at

Local walkers join with others in other communities across Canada to bring awareness of the plight of the poor and 'Put a Freeze on Poverty' in Lethbridge.  This walk is a family-friendly winter fundraising event for Lethbridge's hungry, hurting and less-fortunate.  By walking together in the chill of the night, participants will better understand the experience of being on the streets during a cold Canadian winter, while raising funds to aid the work of Streets Alive in providing much-needed support to members of the community.

This is Streets Alive Mission's seventh year taking part in the Coldest Night of the Year, and with only days to go have already raised over $30,000 to aid their work with the less-fortunate in Lethbridge.  Over 150 walkers and 26 teams, including staff, friends of Streets Alive Mission, and local businesses such as Children's Allied Health, RBC Royal Bank, E-Free and the Mennonite Church, are participating in this charity walk to brave the cold winter's night.

Streets Alive Mission are excited to announce the community sponsors for this event and thank them for their generosity and support: Lead Sponsor RBC Hass Wealth Advisory Group, Rest Stop Sponsor Fortified Nutrition Group, Event Sponsors Refresh Renew Redo, Dunlop Ford, McDonald Nissan and Gen Manufacturing Ltd. and Media Sponsors CJOC 94.1, Country 95.5 and B93.3.

The Lethbridge walk begins and ends at The Grandstand at Exhibition Park, where walkers will register, turn in the results of their fundraising efforts, and return at the end of the evening for a warm celebration meal.  Donning iconic 'Coldest Night of the Year' toques, participants will walk a 5 or 10 kilometre route, taking in scenic Henderson Lake, while warming up along the way with toasty drinks at the rest stop supplied by The Salvation Army.  Registration on the day opens at 4 p.m., Opening Ceremony starts at 5 p.m., with the walk starting at 5:15 p.m.  A hearty chili dinner is served 6-8 p.m. to enthusiastic and kind-hearted walkers inside The Grandstand.

Fiona Doherty, who has walked in the Coldest Night events every year since 2012, lived close to the downtown area, and recognized the opportunity to participate for a good cause. "I saw first hand the day-to-day struggles that the clients of Streets Alive live with, so when I read about that first walk and fundraiser I was quite glad to be able to do some fundraising and help.  I know that the money raised goes directly towards helping those who are in the most need right here in Lethbridge."  She's been walking with her team 'Friends for Friends' ever since!

Streets Alive Mission has been serving Lethbridge for 28 years, and the funds raised in the 'Coldest Night of the Year' will benefit their clients in a time of the year known historically for low levels of giving.


  • Streets Alive Mission began as the vision of three women back in 1989 to reach out to the impoverished and homeless people in Lethbridge.
  • There are many valuable programs run by Streets Alive Mission, including the People In Need (PIN) Bank, a daily feeding program, a Trusteeship program that teaches clients how to handle their money, and both men's and women's transitional housing.  All of these programs are provided by generous donations of community supporters, and teams of committed volunteers.  No government funding is used for Streets Alive Mission programs.
  • Streets Alive Mission serves meals to over 75 people per night, and up to 125 people on a hot meal night.
  • The People in Need (PIN) Bank provides clean clothes for 60-75 people per day.
  • In 2017, Streets Alive Mission provided over 1,069 emergency food hampers; 7,674 hours of life skills training; 5,073 nights in lodging; 5,811 full sets of clothes; 860 winter coats; and 25,170 meals served with the help of 5,280 volunteer hours for those living on the streets, shelters or low income housing around downtown Lethbridge.

Streets Alive Mission is dedicated to bringing hope to those who have none, by building relationships with the disenfranchised, through a variety of volunteer driven programs.

For more information please contact:

Marie McLennan, Associate Director of Philanthropy
323 4 Street South, Lethbridge  AB  T1J 1Z9
Phone: 403-320-1159
Website: and
Facebook: ;@StreetsAlive
Twitter: ;@StreetsAliveLA


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