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Media Release | Saskatchewan

Media Release: Community Alcohol Strategy Steering Committee Recognizes World No Alcohol Day in Prince Albert and Area

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The Community Alcohol Strategy Steering Committee (CASSC) held a media conference at City Hall this morning in participation with World No Alcohol Day. Media Release (10/02/2017) Prince Albert, SK – Since CASSC’s goal is to build a healthier community, World No Alcohol Day provides an opportunity to consider the impact of alcohol on the health and lives of people and an opportunity to reflect on where the Community Alcohol Strategy came from and what has happened since its launch.

Just over a year ago members of the community, concerned with the health and safety impacts that alcohol abuse was having on Prince Albert and Area, publically launched the Prince Albert and Area Community Alcohol Strategy (CAS).

"The strategy was launched to rally individuals and community groups to address the multi-faceted issues surrounding alcohol,” said steering committee member Robert Bratvold. “The strategy contains community wisdom to shift public behaviour further towards safe and responsible consumption of alcohol and towards the promotion of healthier lifestyles.”

The strategy was the accumulation of 2.5 years of research, from bodies such as the Community Mobilization Prince Albert (CMPA), which guided the public consultations to develop the strategy. Over 120 community members participated in the creation of the strategy.

Since the launch, the Community Alcohol Strategy Steering Committee (CASSC) has been hard at work coordinating and cheerleading the efforts of individuals and community organizations.

CASSC members meet regularly and coordinate initiatives with other community organizations promoting the Alcohol Strategy. Representatives from 11 organizations including Saskatchewan Rivers Public School Division, Prince Albert Parkland Health Region, Prince Albert Police Service, City of PA, MADD, and Riverbank Development Corporation as well as individual community members are among the active board members.

The steering committee planned a networking and information session for various government and other organizations in September 2016. Over 50 people participated representing individuals, 3 businesses and 30 organizations. They spent the day learning about the Community Alcohol Strategy and what they and their organizations could do to support the work. The impact of that gathering has been evident in the actions each of those organizations have taken over the year. The committee has also presented to various service clubs and other associations to help them understand the strategy and align some of their efforts with the vision of a healthier community.

Other highlights of the past 12 months include CASSC presence at the Winter Festival’s Family Day where they supported the effort to provide family friendly and alcohol free events. The success of the CAS was also evident in the distribution of “safe ride home” discount coupons provided in conjunction with local taxi companies and in the support of the radio campaign that highlights the negative impact of alcohol related trauma on emergency response personnel. CASSC also joined with other organizations, such as the Prince Albert Addictions Awareness Committee and MADD Prince Albert, to reduce the negative impacts of alcohol abuse and addiction.

"The Community Alcohol Strategy can't take credit for all these improvements, but the work of individuals and organizations is clearly making a difference in our community," said Bratvold.

The work is far from done, however. The Steering Committee is always looking for active volunteers to join its team and for partnerships with community groups to promote family friendly events without alcohol; safe and responsible consumption whenever alcohol is served; and healthier communities for everyone in Prince Albert and area.


For media inquiries please contact:

Robert Bratvold
CASSC Member


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