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Press Release | Business

Press Release: SitaraGem Launches New Website for Holiday 2009

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A new way to shop for Eco-Friendly, Conflict-Free Diamonds.

Toronto, November 26, 2009: Today, SitaraGem launched its new website at to promote and sell its exclusive collection of Eco-Friendly, Conflict-free, laboratory-made diamonds. This holiday season, shoppers can view any of SitaraGem’s magnificent collections of rings, bracelets, earrings, necklaces, and even loose stones online and shop 24 hours a day.

With 60% of shoppers saying that they will curb spending this holiday season, and 30% saying that they will drastically reduce spending (CITY-TV News) it is a perfect time for people to embrace Sitaragem. “Men still want to give their wives and girlfriends beautiful jewelry” says Nancy DeGiusti, VP of Marketing, “and they want them to be truly excited to open and receive their gifts. With SitaraGem diamonds, everyone can have access to stunning cuts, clarity, colour and carat – but without the huge financial drain.”

For those who need a bit more convincing, the website also offers true comparisons showcasing a 1CT. SitaraGem against a 1CT. mined diamond. “The similarities are startling” says Lee Lu, Master Jeweler, “that is, of course, until you get to the price. Compare a $225 1CT. SitaraGem stone to an $18,000 mined stone, and well, I think the argument for a SitaraGem is quite compelling.”

Other features of the website are the wedding boutique, free shipping within North America, product videos and customer reviews.

About SitaraGem

The company was founded in 2004 to bring a truly beautiful and affordable option to everyone looking for a realistic diamond alternative. The SitaraGem® is a remarkable lab-created gemstone that reflects the same sparkle, intense fire and brilliance as a perfectly cut mined diamond. Eco-friendly and conflict free, SitaraGems are superbly designed and created truly to capture all the elegance of mined diamonds without their negative environmental impact and high price tag.

For further information contact:

Nancy Degiusti, Sitaragem Corporation

Telephone: (647) 688-4367

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