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Press Release | Real Estate

Press Release: Is Your LinkedIn Profile RECO and REBBA 2002 Compliant?

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Real Estate

Realty Point Inc releases their third in a series of white papers for Real Estate Brokers in Ontario to help them navigate social media RECO compliance issues when creating a LinkedIn® profile and LinkedIn® Company Pages. Press Release (12/03/2014) Toronto, ON - Realty Point Inc releases their third information guide about social media compliance guidelines according to the Real Estate Council of Ontario (RECO) and the Real Estate and Business Brokers Act 2002 (REBBA 2002) for real estate brokers in Ontario.

"LinkedIn® is a growing platform for real estate sales professionals and brokerages to connect to their industry peers," says Robert Lee, Information Manager at Realty Point Inc., "and accordingly their use of social media channels are regulated by REBBA 2002 legislation and RECO advertising guidelines insofar as disclosure of a registered real estate professional's status is clearly indicated."

"In 2015 we fully expect RECO inspections to more fully look at how individual brokerages, brokers and sales people use social media and that the required information is present according to currently available guidelines" Mr. Lee continued.

Robert added, "Many real estate professionals seem to be unaware of how social media, including LinkedIn®, falls under RECO and the REBBA 2002 Act as an avenue of business promotion that is regulated and part of our focus is to raise awareness and be a helpful resource in our industry".

"Is Your LinkedIn® Profile RECO and REBBA 2002 Compliant?" is released as a free download with no registration required and can be freely shared.



Robert Lee
240 Duncan Mill Road, Suite 600
Toronto, Ontario, Canada
M3B 3S6

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