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Articles: Arrival of 2D Barcodes Change Advertising/Marketing Landscape in Canada

Submitted by mmmobile on Apr 04, 2010 - 06:45 PM

Trade

MMMobile announces partnership with 3GVision to bring 2D Barcode technology to Canada



Toronto, Ontario — April, 2010 — MMMobile, a media and marketing firm with offices in Montreal and Toronto, is pleased to announce a partnership to distribute 3GVision solutions in Canada. 3GVision is the leading global supplier of mobile barcode and reading solutions. The i-nigma 2D barcode reader developed by 3GVision is currently used by over 150 million users worldwide.


Marc Meloche, president of MMMobile says: “We are thrilled to bring 3GVision’s best-in-class technology and solutions to the Canadian marketplace. This technology empowers users by providing access to content and engagement unheard of 10 years ago. For example, when publishers integrate 2D codes with their content, these codes can bring video, web or mobile pages to the user’s mobile device seamlessly. It allows users the ability to interact with an otherwise static medium. We believe that the use of 2D barcodes will change the landscape of advertising/marketing in this country.

Consumers, once wary of using their mobile phones as anything more than a phone, are now embracing the versatility offered by Smartphones. As a result, demand for mobile web content and mobile applications is soaring providing exciting opportunities for mobile operators, advertisers, brands, marketers and publishers. 2D Barcodes serve as a link between virtually any traditional media such as newspapers, magazines, billboards, store fronts, and product packaging with online or mobile content of any form.



About 3GVision



3GVision holds several key patents in the area of image recognition for mass market mobile devices. Their products are designed to be easily integrated into 3rd party solutions or to be applied in stand-alone solutions for marketing campaigns offering mobile operators, mobile services companies, publishers, advertisers and marketers new ways to take advantage of the mobile internet.



-Founded in 2000.

-In 2002, co‐invented the hyper‐linking of QR barcodes to the mobile internet, in partnership with NTT Docomo and other network operators in Japan.

-3GVision is led by an experienced management team with proven record of accomplishment in image processing solutions for the mobile industry.

-Seven years of real world, in‐market expertise, and experience.

-Market leader in 2D barcode reader commercial deployment: 150+ million phones embedded and over 50 business customers worldwide.



About MMMobile



MMMobile was launched in 2009 to address a void in the Canadian marketplace with regards to mobility marketing. Management has over 30 years experience in media and online advertising.



For more information, please contact Marc Meloche at 416.294.9426 or by email at marc@mmmobile.ca



Contact:

Marc Meloche

MMMobile

Montreal: 514.373.5775

Toronto: 416.294.9426

marc@mmmobile.ca

 

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